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How Beneficial Is Video Marketing?


Video Marketing is excellent for many reasons including building online credibility, improving SEO efforts, and relaying specific messages to users in an effective, personal way. It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

The platforms for video marketing are endless. YouTube, broadcast television, video boards and street marketing, and so on. With a smartphone, consumers can access online video anytime, anywhere. The same is not true of traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.

  • 47% of people say YouTube helps them when making a decision on a purchase 47%
  • 15% of viewers believe a Video ad should be no more than 15 seconds in length. 15%